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HomeServicesPaid Marketing & PPC
Paid Marketing & PPC

More Leads.
Better ROAS. Same Budget.

We build and manage Google Ads, Microsoft Ads, and paid social campaigns that consistently outperform. Our clients get more leads from the same budget, usually within the first 90 days. With an average 7.4x ROAS and 77% CPL reduction across managed accounts, we are the PPC agency UK businesses call when their current setup stops delivering.

Google Ads Performance
Cost Per Lead
£47
£11
↓ -77% CPL
Monthly Ad Spend
£3,000
£3,000
→ Same budget
Monthly Leads
63 leads
272 leads
↑ +332%
Conversion Rate
3.2%
9.8%
↑ +206%
Monthly ROAS
1.8x
7.4x
↑ +311%
✓ Google Ads campaign fully optimised — month 4
ROAS Achieved
7.4x
return on ad spend
CPL Reduction
-77%
cost per lead
7.4x
Average ROAS Achieved
-77%
Average CPL Reduction
£3M+
Ad Spend Managed (2024)
90 days
To Peak Performance
Why It Matters

PPC Done Right Is Your Most Scalable Revenue Channel.

Google Ads reaches customers at the exact moment of purchase intent. But 80% of UK businesses are wasting significant budget on poorly structured campaigns. Our PPC management services rebuild, optimise, and scale campaigns that actually deliver ROI.

01

Immediate Results While SEO Compounds

SEO takes time, and most businesses cannot wait months for leads. PPC campaign management fills your pipeline straight away while your organic strategy builds in the background.

02

Pinpoint Targeting at the Moment of Intent

Someone searching "emergency boiler repair London" is not browsing, they are ready to buy. Google Ads management services put your business in front of that person at exactly that moment.

03

Full Transparency, Zero Waste

You will always know where every penny of your budget is going and what we have cut. Irrelevant keywords, weak placements, and underperforming ad groups get removed fast and stay removed.

04

Scalable When Profitable

A profitable PPC campaign is infinitely scalable. Once we have established a cost per lead that delivers positive ROI, increasing budget increases revenue predictably. We build campaigns designed to scale, not just perform at small budgets.

80%
of UK Google Ads accounts have significant wasted spend that could be eliminated
7.4x
average ROAS achieved by our managed accounts
65%
of high-intent ‘buy now’ keywords are dominated by paid results, not organic
-77%
average CPL reduction after our account takeover and restructure
What’s Included

Audit. Rebuild. Optimise. Scale.

Whether we're taking over an existing account or building from scratch, every campaign goes through our structured optimisation process before we spend a pound of your budget. This is how our PPC advertising agency works.

01
Account Audit

Full Wasted Spend Analysis

Most accounts we look at are leaking budget in three or four places at once. We go through everything: keywords that are burning spend, bids that are set wrong, Quality Scores dragging up costs, landing pages that are not converting, and tracking that is not even firing correctly. By the end of it, you know exactly where your money has been going.

  • Complete keyword performance analysis
  • Search term report wasted spend audit
  • Quality Score analysis per keyword
  • Landing page conversion rate assessment
  • Conversion tracking verification
Wasted spend foundAvg 41% of budget
Audit turnaround48 hours
Issues identifiedAvg 34 per account
Audit reportComprehensive
02
Campaign Build

Strategic Campaign Architecture

As a pay per click agency that has restructured hundreds of accounts, we rebuild around a logical, scalable architecture: separating branded and non-branded, organising by service line and intent, and implementing the bidding strategies that maximise your specific goals.

  • SKAG or STAG campaign structure
  • Branded vs. non-branded separation
  • Match type strategy & negative keyword build
  • Audience layering & remarketing setup
  • Smart bidding strategy implementation
Campaign structureRebuilt clean
Neg keywords500+ added
Match typesOptimised
AudiencesLayered
03
Landing Pages

Conversion-Optimised Landing Pages

Getting the click is only half the job. We build dedicated landing pages for each campaign that match the ad copy, load fast, and give visitors every reason to convert. As a Google Ads agency UK clients return to month after month, we know that a misaligned landing page quietly kills an otherwise strong campaign.

  • Dedicated landing page per campaign
  • Ad copy to landing page message match
  • CTA testing & optimisation
  • Trust signal placement
  • A/B testing framework
Conversion rate↑ +206%
Landing pages builtPer campaign
A/B testsOngoing
Message match100%
04
Reporting

Transparent Monthly Reporting

You will never be left guessing. Every month you get a straightforward report covering what happened, what it cost, what it returned, and what we are doing next. No jargon, no padding, just the numbers that actually tell you how your budget is performing.

  • Monthly performance report (clicks, leads, ROAS)
  • Conversion tracking & revenue attribution
  • Competitor auction insight report
  • Forward bid & budget strategy
  • Quarterly account strategy review
Reporting cadenceMonthly
Metrics tracked25+
Revenue attributionFull
Strategy reviewsQuarterly
How It Works

From Audit to 7.4x ROAS in 90 Days

1
Audit
We go through your entire account: keywords, bids, Quality Scores, and wasted spend. You get a full audit report before anything changes.
Audit report
2
Strategy
Campaign structure, keyword targeting, and budget allocation are all agreed with you upfront. Nothing goes live without a clear strategy document in place.
Strategy doc
3
Build
Your account is rebuilt or restructured from the ground up: clean architecture, tight negative keyword lists, and everything set up to perform from day one.
Campaign live
4
Optimise
Weekly optimisation: bids, negatives, ad copy, landing pages Improving daily
Improving daily
5
Scale
Scale budget on profitable campaigns: predictable revenue growth Growth mode
Proven Results

Same Budget. 7.4x Better Results.

Our PPC services UK businesses depend on consistently deliver dramatic improvements in ROAS, cost per lead, and total lead volume, usually within the first 90 days of management.

7.4x
Average ROAS achieved
+332%
Lead volume increase
-77%
Cost per lead reduction
90 days
To peak campaign performance
Case Study · UK-Wide
B2C Home Improvement Company
Cost Per Lead£47£11↓ -77%
Monthly Leads63 leads272 leads↑ +332%
Conversion Rate3.2%9.8%↑ +206%
ROAS1.8x7.4x↑ +311%
💰 Same £3,000/mo budget — 7.4x more revenue generated
FAQ

Paid Marketing & PPC Questions Answered

How much budget do I need to start with Google Ads?
What is ROAS and what should I expect?
ROAS is the revenue you earn for every pound spent on ads. Our managed accounts average 7.4x, though your results depend on your offer, margins, and account structure.
Do you manage Microsoft Ads and paid social as well?
Yes, we run campaigns across Google, Microsoft, Meta, Instagram, and LinkedIn, all with full conversion tracking and monthly reporting included.
Can you take over an existing Google Ads account?
Yes, and we do it often. We audit everything first, show you where the budget is going, and only start making changes once you have seen the full picture.
What makes your PPC management different?
No lock-in contracts, no vanity metrics, and no fluff reporting. Just transparent monthly results tied directly to your leads, ROAS, and revenue.

Free PPC Audit

We'll analyse your Google Ads account, identify every source of wasted spend, and show you what your current budget could achieve with the right structure.

Get Free PPC Audit →
48hrs
Audit turnaround
7.4x
Average ROAS
-77%
Avg CPL reduction
Related Services

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